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Editors Ramblings

You've Only Got 24 Hours Robert

When you learn something new, you've got just 24 hours
to use it or lose it.

24 hours until you forget most of what you read, most
of what you learned, and most of what could have made
or saved you time or money.

24 hours isn't much time, is it?

But if you implement what you learned within that 24
hour time period, it's yours for life.

You not only know that information, you OWN it. It's a
part of you – something you can call on anytime you
need it again.

So as you read this weeks's edition, or when you watch
the webinar tomorrow ask yourself:

Can I implement this within 24 hours?

Can I use this information right now?

If the answer is yes, then stop reading and go do it.

And it'll be yours for life.


And now it's bonus time! Get Your Very
Own Instant Affiliate Website - Free!


A Magic Key

On Email Subject Lines

Two things here: First, did you know one of the
subject lines with the highest open rate is, "Hey"?

That's right. Of course, now that we've told you that,
everyone will start using it and it's effectiveness
will go down.

But if we can figure out what makes "Hey" so powerful,
we might be able to duplicate its success with other
subject lines.

Notice that it's extremely short so it's bound to
capture attention. And it's also something one friend
might write to another.

So what one word subject lines can you think of that
would get high open rates? Do they sound personal,
like they're from a friend? Even better.

My second note on subject lines is this:

I don't know if it's true in other email programs, but
in Gmail if you use a whole string of === or *** as
your email's first line, then nothing will be visible
to the recipient except the subject line until they
open the email.

This means that your first sentence in your email is
hidden and all they see is white space.

Why does this matter?

Because when your recipients have a whole stack of new
emails to open and yours is the only one with white
space after the subject line, your email will stand
apart from the others.

Action Step

What to do if your information product didnt sell?

Hey, it happens. You spend hours creating a product
and only sell a few copies. Guess what? That's okay,
for two reasons.

First, you've now got more experience creating

Second, and this is the big reason – you can
re-purpose the content.

Maybe it didn't sell as a $27 product, but can you
turn it into a Kindle book and sell a few copies a
day? "But I'll only make $5-$10 bucks a day on
Kindle." Yeah, multiply that by 365 days and tell me
if it's worth it.

You can re-purpose it into list building material,
email autoresponder series and so forth.

You can rename it and re-market it, because odds are
you didn't do a very good job the first time because
you're still learning.

You can use it as a free bonus to sell more of your
next product.

You can repackage it – if it's audio, add video.

If it's video, add a pdf.

You can sell rights to it.

You can sell an entire website and sales funnel based
around it, and so forth.

You now have an asset.

And even if it didn't sell very well in its first
incarnation, there are plenty of things you can do to
still make money from it.

My Blogs
Feel free to comment
and call me an idiot!

And Finally turn the tables and give yourself a head start
by NOT doing the following:
Epic Fails

Focusing on the things we cannot control

It's like the weather:

Everyone talks about it, but no one does anything
about it.


Obviously because we can't do anything about it.

We can't control the weather, but we can certainly
control where we live.

Hate the snow of the north? Move south.

Don't like the summer heat? Move to the coast.

It's the same way in your online business...

If you simply focus on those things you can control
and stop wasting time on the things you cannot
control, you will be happier and more productive.

Getting what you want out of life is all about
controlling what you can and using it to your own

Forget the things you cannot control and focus on
those things that are within your power to control.

You'll find you have less stress and more success.

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